Technical Operations Partner
Fractional CTO or IT director, embedded, ongoing, context-loaded. I already know your systems and your vendors before anything goes wrong. $5,000–$15,000/month.
Project Engagements
Defined-scope work: custom apps, migrations, platform builds. Structured as a 3–6 month monthly engagement. $3,500–$8,500/mo.
On-Demand
Senior technical attention when you need it, no retainer required. $175–$250/hr, billed in 30-minute blocks.
Who This Is For
Established Southern California businesses, typically 10 to 200 employees, with real operational complexity and no dedicated IT staff. Manufacturing, distribution, retail, services.
Specific services
AI Workflow Automation
Replaced 12 offshore workers with AI workflows. If your business is paying for manual processes that AI can handle, this is the work. See the AI automation engagement.
Custom Ecommerce
100+ ecommerce builds. Custom product selectors, multichannel integration, large-catalog performance, legacy platform migration. See the ecommerce engagement.
Custom Applications
Portals, dashboards, tracking systems, reporting tools, workflow automation. 100+ custom systems for businesses whose processes outgrew off-the-shelf software. See the custom applications engagement.
Legacy Systems
Custom PHP, older Drupal and WordPress builds, inherited web systems, legacy ecommerce platforms. 25 years of experience maintaining what others cannot. See the legacy engagement.
8 offshore workers. Down to 2. Under 90 days.
A Southern California ecommerce operation was running an 8-person offshore team handling data processing, QA, and content. Three months later: two internal staff managing the same output volume, monthly costs down more than 60%, better visibility and control than they had before. The engagement ended on schedule.
IT consulting for Southern California businesses, without the agency overhead.
Most businesses at this scale end up in the same place: too operationally complex for a freelancer, not large enough to staff a full IT department, and disappointed by agencies that handed the work to junior developers once the contract was signed.
Rofsky is a different model. One senior technical operator. 25 years across the LAMP stack, enterprise IT, cloud infrastructure, and custom web application development. Embedded in your operations as a partner rather than a vendor. Monthly engagements, clearly scoped. The work gets done by the person you hired, and you have a direct line to them.
Most clients come through referrals. That reflects how this kind of work is supposed to function: on trust built over time, not a sales process.
Who this fits
A family-owned Southern California retailer, in business for more than 50 years, running a custom ecommerce platform and school-specific ordering system with no in-house IT team. A regional manufacturer coordinating inventory, fulfillment, and a customer portal across multiple product lines. A service company whose internal systems were built piecemeal over a decade and now need someone to make sense of them.
These are established businesses with real operational complexity, not startups, not enterprise. They have the budget to solve their technology problems properly. What they need is a senior consultant with enough breadth to handle the full stack: WordPress and LAMP stack development, custom web applications, database architecture, server infrastructure, third-party integrations.
If that profile fits, it’s worth a conversation.