You're Paying Enterprise Cloud Rates for a Business That Isn't an Enterprise.
Cloud infrastructure consulting for Southern California businesses — GCP architecture, cost rationalization, and right-sized infrastructure for companies that have outgrown their current setup or never had anyone look at it properly.
The cloud bill most businesses stopped questioning
Cloud infrastructure costs for growing businesses tend to accumulate the same way SaaS bills do — gradually, automatically, without anyone doing a line-by-line review. A server provisioned for a traffic spike that never came. A database instance sized for growth projections from 2019. Storage tiers that made sense under a previous pricing model. Redundant services across two providers because a vendor switch never finished.
The result is a cloud bill that’s 30-60% higher than it needs to be, running on an architecture that nobody currently at the company fully understands, with no clear owner responsible for keeping it rational.
The answer isn’t always “move to a smaller provider” or “self-host everything.” For most Southern California SMBs, the answer is an architect who actually looks at what you’re running, what it’s costing, and what a cleaner setup would look like — then builds it. GCP offers the right mix of pricing, tooling, and regional performance for the majority of use cases. Sometimes a smaller provider or a hybrid approach is the better fit. Sometimes the right answer is pointing you to a hardware vendor for a specific workload. The point is that you get the assessment before the prescription.
What this actually covers
GCP Architecture and Cost Optimization
Google Cloud Platform is the primary infrastructure layer for most Rofsky client deployments. GCP’s pricing structure, regional availability in the western US, and suite of managed services — Cloud Run, Cloud SQL, Cloud Storage, GKE for containerized workloads — makes it the right default for most Southern California businesses. Arthur architects GCP environments from scratch and rationalizes existing ones: rightsizing instances, moving to committed use discounts, eliminating idle resources, and restructuring around managed services that reduce operational overhead.
Infrastructure Audit and Cost Review
Before recommending anything, the engagement starts with a full inventory: what you’re running, what it costs, what it’s actually used for, and whether the current architecture makes sense for your workload profile. Most audits surface 20-40% in immediate cost reduction opportunities — idle resources, overprovisioned instances, redundant services, storage tier mismatches. The audit deliverable is a clear action list with estimated savings, not a proposal for a new engagement.
Multi-Cloud and Hybrid Architecture
GCP is the right answer most of the time, but not always. Smaller providers — Vultr, Hetzner, DigitalOcean — are significantly cheaper for certain workload profiles where GCP’s managed services aren’t needed and raw compute cost is the primary variable. For clients with specific data sovereignty, latency, or compliance requirements, on-premises hardware is sometimes the right answer. In those cases Arthur connects you with trusted hardware vendors and handles the architecture and integration side — without marking up the iron or pushing you toward a solution that doesn’t fit.
Ongoing Infrastructure Management
Infrastructure that isn’t actively managed drifts — costs creep up, configurations go stale, security patches get deferred, architecture decisions made for one workload get inherited by workloads they weren’t designed for. Ongoing management as part of a Technical Operations Partner retainer means someone is watching the infrastructure, reviewing costs monthly, and making adjustments before they become problems. Not a monitoring dashboard. An actual person who knows your environment.
How the engagement works
The starting point is always the audit — no architecture recommendations before understanding what you’re actually running and what it’s costing. That typically takes a week.
From there the engagement is either a defined project (architecture redesign, migration, cost optimization) or ongoing management as part of a retainer. Both are scoped clearly before work begins, with predictable costs and defined outcomes.
Audit
Full inventory of current infrastructure — every service, every instance, every cost line. Identify waste, risk, and architecture gaps before touching anything.
Architect
Design the right-sized infrastructure — GCP services selected for your actual workload, not defaults. Smaller providers or hardware flagged where genuinely appropriate.
Build and Migrate
Implement the new architecture, migrate workloads, validate performance and cost. No flag-day cutovers — staged migration with parallel running until clean.
Manage or Hand Off
Either transition to ongoing management as a retainer add-on, or document and hand off to your team. Either way you end with a cleaner, cheaper infrastructure and a clear picture of what it costs and why.
$2,800/month in cloud spend. Down to $940 after the audit and migration.
A Southern California business was running a GCP environment that had grown organically over four years — no one had reviewed the architecture since the original developer left. The monthly bill was $2,800. After a full audit, Arthur identified three idle compute instances, two overprovisioned Cloud SQL databases, and 4TB of unmanaged storage in a hot-access tier that should have been nearline. The migration to a rationalized architecture took three weeks. Monthly infrastructure cost dropped to $940 — a 67% reduction with no functionality change.
Tell me what you're running and what you're paying. I'll tell you what a cleaner setup looks like.
Share your current infrastructure — cloud provider, rough monthly spend, what workloads are running. You’ll get a straight answer on whether the architecture makes sense, what a rationalized setup would cost, and what the engagement would involve. No pitch for services you don’t need.